Document Type : Scientific- Research Article

Authors

1 Department of Arabic Literature, Faculty of Humanities and Literature, University of Birjand, Iran

2 Department of Arabic Literature, Faculty of Humanities, University of Birjand

10.22075/lasem.2024.32316.1406

Abstract

In the contemporary world, entrepreneurship in various scientific fields has witnessed considerable growth. Entrepreneurship and commercialization, as the fundamental and ultimate goal in every branch of science, guarantees the survival of that domain and orientation, offering transformation and dynamism to the target community. Entrepreneurship in the field of nature therapy and health care, for the discipline of Arabic language and literature, based on attention to its unknown, and perhaps sometimes overlooked and neglected aspects, is one of the pivotal and precise points that, contrary to the general public's perception of it being limited to certain specific occupations and institutions, can define new and novel paths, routes, and horizons that others may have overlooked or indifferently passed by. However, this does not imply an absolute solution to problems but rather naturally entails obstacles and challenges. The present research, employing a descriptive-analytical method and drawing upon library resources, investigates the pathology of entrepreneurship in nature therapy for graduates of Arabic language and literature. The research findings indicate that purposeful planning with awareness of capacities and limitations, reforming, simplifying, and adapting the rules for employing competent and knowledgeable human resources who, in addition to language proficiency, are familiar with the cultural and social customs of other nations, as well as translating sources in the health care domain as an essential need for health tourists. Organizing educational and skill-building workshops to raise awareness and cultivate a culture of entrepreneurship, and forming collaborative teams are among the solutions that should be implemented wisely and scholarly with the consultation and cooperation of experts and specialists.

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